One buyer per lead
Real time
Buying leads?
Here is the spec.
A supplier profile for lead buyers and their procurement teams. What we sell, in which verticals, how it is sourced, how it is delivered, what happens when a record fails a check. One buyer per lead or call, never resold. No prose to wade through: the whole spec is on this page.
Supplier specification
Every line below is a single claim you can hold us to. If something is not listed here, ask rather than assume it.
- Company
- OptiMAX AI Ltd, registered in England and Wales, company number 16143914, ICO registration ZC210747.
- What we are
- An advertising company that generates consumer inquiries under its own brands and sells them to one buyer each. We don’t refer clients to lawyers or take a share of fees. Not a list broker, not a data reseller.
- Units sold
- Live inbound calls (pay per call) and form-captured leads (pay per lead). Both delivered in real time.
- Exclusivity
- One buyer per lead or call. Never resold, never shared, no second buyer on the same record.
- US verticals
- Motor vehicle accident, personal injury, truck and commercial vehicle accident, rideshare accident, final expense, Medicare, ACA, mortgage and home equity, debt and consumer finance.
- UK verticals
- Trades (roofing, plumbing, electrical, HVAC, gutters), solar and green energy, professional services.
- Geography
- United States nationally, set up state by state. United Kingdom nationally for trades and green energy.
- Sourcing
- Our own consumer brands, funded by Google and Meta advertising. No purchased lists, no aged data, no cold outreach to consumers.
- Consent
- Consent captured at the point of inquiry. Calls recorded, with recording and consent configured to the stricter applicable state standard before delivery begins.
- Delivery methods
- Warm call transfer, webhook POST, email, Google Sheets, SFTP with XML payload, and ping-post integration.
- Integrations
- Ringba and Retreaver for calls. Ping-post and direct API for leads. Buyer-side CRM posting supported on request.
- Speed to delivery
- Calls connect live while the consumer is on the line. Form leads post in real time at capture.
- Quality rule
- Five published checks. A record that fails any check is never sent or billed. A failed record that reaches a buyer is credited on request.
- Proof of delivery
- Every call recorded and available to the buyer. Disputes reviewed against the recording.
- Pricing
- Agreed in writing per vertical before a pilot starts. A flat fee on the billing model in your order, never a share of a settlement or a fee. No retainer, no lock-in, no minimum term.
- Contract
- Pilot first, at agreed volume, before any ongoing commitment. Insertion order or MSA both workable.
- Compliance
- TCPA-aware delivery windows by recipient time zone. State bar advertising rules respected in legal verticals: exclusivity is per call or lead, never a promise of an area.
- Contact
- mike@optimax-ai.com, or the availability form on this site. State your vertical, geography and monthly volume and you get a straight answer on fit.
Verticals we supply
- Leads for law firms
- Personal injury leads
- Exclusive MVA leads and calls
- Truck accident leads
- Rideshare accident leads
- Personal injury lead cost guide
- Personal injury lead companies compared
- MCA and business funding leads
- Insurance leads
- Final expense leads
- Final expense live transfers
Read the buyer specification or meet OptiMAX.
What we do not sell.
The fastest way to qualify a lead supplier is to ask what they refuse to do. Ours, stated plainly, so nobody wastes a call.
- No shared leads. There is no cheaper tier where the same record goes to four buyers. That model is the thing we exist to replace.
- No aged data. We do not resell records months after capture, and we do not buy lists from anyone.
- No revenue share. We are paid a flat advertising fee on the model in your order, never a share of a settlement or a fee.
- No volume we cannot hold. If the advertising footprint in your geography will not support the monthly number you want, we say so before a contract rather than after it.
- No promise of an area in legal. Exclusivity is per call or lead, because delivery must stay compatible with state bar advertising rules in the buying firm’s jurisdiction.
Vertical detail
Each vertical has its own screening questions and its own delivery shape. The detail pages carry both.
- Attorney lead generation is the hub for US legal call supply.
- MVA calls, personal injury calls, truck accident calls and rideshare accident calls each run as their own program.
- Insurance runs as final expense leads and final expense live transfers, under the insurance leads for agents hub.
- The five checks are what every record passes before delivery.
- A sample record shows what lands on your desk, field by field.
- Lead price benchmarks shows what platforms across the market charge, so you can place any quote in context.
Procurement questions
What buyers ask before a first call, answered before you have to ask them.
What you pay for depends on the model in your order
- CPLPer call or lead
- Billable once the call passes the engaged-call buffer.
- CPQPer qualified unit
- Billable when it meets the criteria you agreed with us.
- CPAPer signed case
- Billable when the case is signed.
Flag a disputed unit within 72 hours. Confirmed non-billable units are replaced. Unused prepaid balance is refundable. Credit and refund policy
Are the leads exclusive or shared?
Exclusive. One buyer per lead or call, never resold and never shared with a second buyer. There is no shared tier and no resale of aged records.
Which verticals do you supply?
In the United States: motor vehicle accident, personal injury, truck and commercial vehicle accident, rideshare accident, final expense, Medicare, ACA, mortgage and home equity, and debt and consumer finance. In the United Kingdom: trades, solar and green energy, and professional services.
How are leads delivered and can you integrate with our system?
Warm call transfer, webhook POST, email, Google Sheets, SFTP with an XML payload, or ping-post. Calls run through Ringba or Retreaver. Direct posting into a buyer CRM is supported on request. Integration is agreed during pilot setup.
Where do the leads come from?
Our own consumer brands, funded by Google and Meta advertising. We do not buy lists, we do not resell aged data, and we do not cold-contact consumers. Consent is captured at the point of inquiry.
What happens if a lead does not meet the agreed criteria?
It is not sent and it is not billed. Five published checks are applied before delivery. If a record that failed a check reaches a buyer, flag it within 72 hours: every call is recorded, so a dispute is reviewed against the recording.
What does it cost?
Price is agreed in writing per vertical before a pilot starts, as a flat fee on the billing model in your order (per call or lead, per qualified unit, or per signed case), never a share of a settlement or a fee. There is no retainer, no lock-in and no minimum term. Tell us the vertical, geography and monthly volume you want and you get a number.
What volume can you supply?
Volume is quoted per vertical and per geography, because it depends on the advertising footprint we can open there. We size a pilot to volume we can actually hold, and we will say no to a volume commitment we cannot meet rather than dilute quality to reach it.
How do we start?
Tell us your vertical, the states you want, your criteria, and your monthly volume. We confirm availability, agree the criteria and price in writing, run a pilot at agreed volume, and review it against the recordings and the delivery record before anything ongoing is signed.
How long do I have to dispute a call or lead?
72 hours from delivery. Send the delivery reference, the date and time, and the reason to mike@optimax-ai.com. Each request is checked against the delivery record, the recording where there is one, the consent record and your criteria, and you get a decision with the reasoning. Duplicates of anyone delivered to you in the previous 30 days are credited without you asking.
Do I get cash back for a bad one?
A unit confirmed as non-billable is replaced: it comes off your count and a qualifying one is delivered in its place. Delivered units are replaced rather than refunded in cash.
What happens to a prepaid balance I have not used?
It is refundable. Blocks are prepaid and can be paused. If you stop, any undelivered balance on your block is refunded on request, to the original payment method.
Are missed calls credited?
Credits cover calls and leads that fail the agreed standard. A call that reaches an unstaffed line or goes unanswered on your side, or a lead followed up late, is not credited.
Two minutes
Reply in one business day
Tell us the vertical
and the volume.
State your vertical, your geography, your criteria and the monthly volume you want. You get a straight answer on availability and fit before anyone books a call.