Signed cases start
as answered calls.
Every signed case in your building began as a phone call somebody answered. We generate those calls: injured people, screened for representation and injury type, intent confirmed on a recorded line, connected to your firm alone. Fail a check, not sent, not billed.
What lands on
your intake line?
An injured person, on the phone, who asked to speak to a lawyer and fits the criteria your firm set. That is the whole product.
Personal injury is the most contested advertising market in the country, and most of what is sold into it is not a claimant, it is a record: the same name and number sold to several firms, each racing to dial first. Firms weighing whether to buy personal injury leads by the record are really pricing that race. We sell the other thing: the person, already on the line, with the race never run.
Screening happens before delivery, not after billing. A caller already represented is stopped. A caller whose injury type sits outside your criteria is stopped. What the caller told us arrives with the call, word for word, so your intake team opens with the second question instead of the first.
We cover the breadth of PI: motor vehicle, slip-and-fall and premises, workplace injuries, general negligence. Firms that want pure auto accident volume usually run our dedicated MVA call program instead. Both run under the same published rules of our lead generation for law firms standard.
What a referral arrives with
- A live inbound injury inquiry, already on the phone
- Injury type matched to the criteria your firm sets
- They asked to speak to a lawyer, on a recorded line
- Representation status screened before delivery
- Their answers travel with the call, word for word
- One buyer for that call, never resold
How does an injured
stranger reach you?
Four steps. Your firm appears only at the last one, and by then the caller has already asked for a lawyer and passed screening.
People find us after an injury
We run consumer brands people already trust, backed by Google and Meta advertising, reaching people in the hours and days after they are hurt.
They ask to speak to a lawyer
Nobody is cold-called and nobody is bought off a list. The injured person raises their hand and asks for a call about their situation.
We screen and confirm intent
Representation status is checked, the injury type is matched to your criteria, and intent is confirmed on a recorded line.
The call rings your intake desk
Directly, while the claimant is still on the line. One buyer per call, never resold. Your intake team does what it does best.
When do you pay,
and when don’t you?
You pay per call, and only for a call that holds up: a live person, engaged past the buffer, matching the criteria your firm agreed.
A call that fails a check is not sent and not billed. If a failed call somehow reaches your desk, flag it and it is credited. Every call is recorded, so a flagged call is reviewed against the recording rather than argued from memory. Your rate is agreed in writing before the pilot starts, with no retainer and no lock-in.
The five checks below are published, on every page, for every vertical we serve. Pass all five and the call is yours; fail one and it never reaches you.
What do PI attorneys
say about bought leads?
Read the reviews attorneys write for each other and one theme repeats: the leads were never the problem, the sharing was.
One attorney on r/LawFirm in 2025: “I’ve tried several lead generation services over the years and each one of them was terrible.” An earlier post from 2023, titled “Lead Generation Programs Are Garbage”, set out its author’s three tests for a bought lead: looking for your advertised practice area, able to pay, and sane. And a PI firm posting its marketing breakdown on r/LawFirm in 2025 reported that even as a heavy spender across search ads, billboards and SEO, 75% of its business still came from referrals. Single posts, not surveys. But they describe the gap this service is built to close: calls that behave like referrals, screened before they reach you, from a vendor whose checks are published.
| What matters | Shared PI records | OptiMAX exclusive calls |
|---|---|---|
| Who gets the inquiry | Several firms buy the same record, and the fastest dialer wins. | One firm. The call rings your desk and nobody else’s. |
| What arrives | A form fill to chase, hours or days old. | A live claimant, on the phone, asking for a lawyer. |
| Practice-area fit | You find out what the case is after you have paid for it. | Injury type matched to your criteria before the call is sent. |
| What you pay for | Every record, whatever it turns out to be. | Qualified calls only. Fails a check, not sent, not billed. |
The bar-risk
answer.
Any PI firm that has sat through a vendor pitch has asked the same quiet question: how does this look to my bar?
The structure, stated once and kept everywhere: we are an advertising company, not a lawyer referral service. We run consumer advertising under our own brands, screen the inquiries, and deliver each qualifying call to one firm, never resold. You pay a flat advertising fee per qualified call, never contingent on outcomes or signings. Exclusivity attaches to the call, not to a territory, because a national service has to work inside state bar advertising rules wherever you practice, including the strictest states.
The division of labor is clean. We own honest advertising, recorded consent, the published checks, and the one-buyer delivery rule. Your firm owns attorney advertising compliance, conflicts, professional screening, and the decision to form an attorney-client relationship. This is a state-bar note, not legal advice: have your own counsel approve the setup before launch, and we structure delivery around what they approve.
What else do PI firms ask?
Every answer follows from one mechanism: screened calls, confirmed intent, one buyer per call, never resold.
What is a personal injury call?
How do you screen for injury type?
What makes a call billable?
Do you send callers who already have a lawyer?
Is the call exclusive to my firm?
Which injury types can you deliver?
Is this compliant with my state bar?
Is your state
still open?
Tell us your state and the injury types you take. We tell you whether your state is open, and what delivery looks like there, before anyone gets on a phone.