Exclusive live calls and real-time leads from injured people who asked to speak to a lawyer. Each one goes to one firm and is never resold. Every one passes five checks first: fail one, not sent, not billed.
Partner report · Personal injury firm, Charlotte, NC
Anonymised, partner-reported figures. Not audited by OptiMAX.
Signed cases more than doubled, on the same spend
Before
TV, radio and aggregator leads. Each lead also went to 3 to 5 other firms.
They reached 30 to 40% of leads and signed 3 to 6% of those.
Cost per signed case kept climbing.
What changed
The firm moved to exclusive live inbound calls, screened on four intake questions: crash in the last 30 days, medical treatment, fault, and whether they already have an attorney.
After 90 days
40 to 80 qualified calls a month
15 to 25% of calls signing
Cost per signed case roughly halved
Monthly signed cases more than doubled, with no increase in spend
What you pay for depends on the model in your order
CPLPer call or lead
Billable once the call passes the engaged-call buffer.
CPQPer qualified unit
Billable when it meets the criteria you agreed with us.
CPAPer signed case
Billable when the case is signed.
Flag a disputed unit within 72 hours. Confirmed non-billable units are replaced. Unused prepaid balance is refundable. Credit and refund policy
Is this the same lead you sell to five other firms?
No. Each call or lead goes to one firm and is never resold or shared with a second buyer. Every delivery is logged, and you can ask for the delivery log, showing when the record was sent and to whom, for anything you paid for.
Will I get at-fault, no-injury or property-damage-only cases?
Not as qualified ones. Every claimant is checked before anyone dials your line: the other driver at fault and they were not, a physical injury, still in treatment, a police report that confirms the crash and its date, not represented, not settled and never turned down by an attorney. A claimant who fails the criteria agreed for your firm never reaches you and is never billed.
Will I spend more time requesting credits than talking to clients?
The checks run before delivery, so a lead that fails one never reaches your invoice. If one slips through, flag it within 72 hours. Every call is recorded, so a disputed call is judged on the recording. These rules are agreed in writing before you spend.
Why would you send me the big case instead of another firm?
Every claimant is screened against the same published criteria, and the criteria agreed for your firm decide what you receive. Each one goes to one firm only. The delivery log shows exactly what was sent to you and when, so you can check it against what you agreed.
Leads go cold in minutes. How fast do they arrive?
A live transfer rings your intake line while the claimant is still on the phone, with their record posted to your endpoint. Real-time leads arrive by API, webhook or email as they are submitted, not in an end-of-day batch.
What TCPA consent record comes with each lead?
The exact consent wording the claimant agreed to, its version, the time, the IP address and a TrustedForm certificate. It travels with the record and you can ask for it at any time.
Are calls recorded?
Yes. Every call is recorded and the recording is yours to review. A disputed call is judged on the recording.
Which states do you cover?
Tell us your states. We confirm which we can supply, and what delivery looks like there, before a pilot starts.
How does a pilot work?
Price is agreed in writing before the pilot starts, tied to calls and leads that pass the five checks. No retainer, no lock-in, and you can pause it.
How long do I have to dispute a call or lead?
72 hours from delivery. Send the delivery reference, the date and time, and the reason to mike@optimax-ai.com. Each request is checked against the delivery record, the recording where there is one, the consent record and your criteria, and you get a decision with the reasoning. Duplicates of anyone delivered to you in the previous 30 days are credited without you asking.
Do I get cash back for a bad one?
A unit confirmed as non-billable is replaced: it comes off your count and a qualifying one is delivered in its place. Delivered units are replaced rather than refunded in cash.
What happens to a prepaid balance I have not used?
It is refundable. Blocks are prepaid and can be paused. If you stop, any undelivered balance on your block is refunded on request, to the original payment method.
Are missed calls credited?
Credits cover calls and leads that fail the agreed standard. A call that reaches an unstaffed line or goes unanswered on your side, or a lead followed up late, is not credited.
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Which states, and how many?
Tell us what you buy, where, and what it costs you today. You get a straight answer on whether we can supply you and what delivery looks like.