These terms are a contract between you and OPTIMAX AI LTD, a company registered in England and Wales with company number 16143914, whose registered office is 38 Sunnymede Avenue, Epsom, KT19 9TJ (“OptiMAX”, “we”, “us”). You can reach us at hello@optimax-ai.com.
By using this website, taking referrals from us, or engaging us for consulting work, you accept the sections below that apply to you. If you do not accept them, do not use the service.
1. Which part applies to you
Section 2 applies if you are a partner receiving referrals or calls from us. Section 3 applies if you have engaged us for consulting or build work. Section 4 applies to everyone using this website. Sections 5 to 9 apply throughout.
2. Referral supply to partners
2.1 What we supply
We operate consumer-facing brands. When someone contacts one of those brands with a genuine enquiry, we qualify them and, if they pass every check, we introduce them to one partner business. What you receive is a warm referral: a named person expecting your call, with their own description of the job, their stated timeline, and their consent on record.
2.2 The five checks and the billing rule
Every referral is checked against The Referral Standard, which we publish in full. The checks are: real and reachable; in their own words; timeline stated; still an open job; one buyer only.
If a referral fails any one of those checks, it is not sent and it is not billed. If a referral reaches you having failed a check, tell us and we will credit it. This is a contractual term, not a goodwill gesture. We ask that you raise it within 7 days of receiving the referral, while the facts are still checkable on both sides.
2.3 Exclusivity, and its limits
In trade and local-service markets we allocate one partner per area. While you hold an area, referrals we generate for that trade in that area go to you and to nobody else. Areas are allocated one at a time, and we will tell you straight when one is already held.
US legal work is different and we do not pretend otherwise.There we sell exclusive delivery per call: one buyer per call, never resold. We do not offer a territorial monopoly to a law firm, because rules governing lawyer referral and qualifying providers in several US states, including Florida Rule 4-7.22, constrain arrangements that funnel clients to a single firm. Compliance with your own bar or regulator’s rules is your responsibility, and we expect you to satisfy yourself on it before you buy.
2.4 Pricing, payment and commitment
Pricing depends on the area and the vertical, and is agreed with you in writing before anything is delivered. You pay for referrals or calls that passed the checks. There is no retainer on referral supply and no long lock-in: if you stop wanting work, you release the area and it goes to the next business on the waiting list.
Invoices are due within 14 days unless we have agreed otherwise in writing. We may pause delivery on an overdue account. Where we have agreed prepayment, delivery starts once cleared funds are received.
2.5 What you agree to do
Referrals are people, and how you treat them decides whether the brand that recommended you keeps working. So you agree to: contact them promptly; handle their personal data lawfully and only for the purpose of quoting and delivering the work they asked about; not resell, re-list or pass their details to anyone else; honour any opt-out they give you; and not describe yourself as employed or endorsed by OptiMAX beyond the fact that we referred the enquiry.
2.6 What we do not promise
We do not guarantee a volume of referrals, a conversion rate, or an amount of revenue. Referral supply depends on real consumer demand, which varies by area, season and market. Any figures published on this site are records of what has happened, not forecasts of what will. Whether a referral becomes a job depends on your quote, your responsiveness and your service, none of which we control.
3. Consulting and build work
3.1 Scope and price
Consulting and build engagements are quoted against a written scope agreed before work starts, at a fixed price. Work outside that scope is a separate quote, agreed in writing, not an assumed extra. Prices published on the consulting page are indicative ranges for typical engagements; your quote is what binds.
3.2 What you own
On payment in full, you own the deliverables built for you: the code, configuration and documentation, running on your accounts and your keys. We retain ownership of any pre-existing tools, libraries or general know-how we bring to the work, and we grant you a perpetual licence to keep using them as embedded in your deliverables. We do not hold your system hostage, and support after handover is optional and quoted separately.
3.3 Third-party services and your responsibilities
Builds usually rely on third-party services such as messaging, hosting, model and payment providers. Their fees, terms and availability are between you and them, and we are not responsible for their outages, pricing changes or decisions to withdraw a service. You are responsible for providing timely access, decisions and content; delays there move the delivery date.
3.4 Compliance in your own industry
Where a build touches regulated activity, marketing consent or personal data, you remain the party responsible for compliance in your sector. We will build to the requirements you give us and we will tell you when we think something looks wrong, but we are not your compliance adviser and we are not a law firm.
4. Using this website
You may read, share and quote this site, including the comparison guides and published prices, with attribution and a link. You may not scrape it at a volume that degrades it, copy substantial parts to build a competing service, misrepresent it as your own, or use it to break the law.
The market data, price ranges and third-party observations we publish are accurate to the best of our knowledge on the dates stated on each page, and third-party pricing changes without telling us. Confirm current rates with the platform in question before making a decision. Where we describe a competitor, we say where the information came from; if you believe we have described your business inaccurately, email us and we will correct it or publish your response.
5. Confidentiality
Each of us may learn things about the other’s business that are not public. Neither of us will disclose the other’s confidential information except to people who need it to do the work, or where the law requires it. We will not publish your name, your numbers or a case study about you without your consent, and consent to one publication is not consent to all of them.
6. Liability
Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot be limited by law.
Subject to that, neither of us is liable to the other for loss of profit, loss of business, loss of anticipated savings or indirect or consequential loss. Our total liability arising out of or in connection with an engagement is limited to the total fees you paid us under that engagement in the 12 months before the claim arose.
7. Ending it
Either of us may end referral supply on 30 days’ written notice. Either of us may end an engagement immediately if the other commits a material breach and does not fix it within 14 days of being asked to in writing, or becomes insolvent. On ending, you pay for referrals delivered and work done up to that point, and each of us stops using the other’s confidential information.
8. Changes to these terms
We may update these terms. The version published here when you receive a referral or agree an engagement is the version that applies to it. Material changes affecting an ongoing partner relationship will be notified to you in writing before they take effect.
9. Law
These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction, whichever country you are in.
10. Data protection
How we handle personal data, including the data of the consumers we refer to partners, is set out in our Privacy Policy. Where we pass you a referral, you become an independent controller of that person’s data and take on the obligations that come with it.
Questions about any of this: hello@optimax-ai.com.