Injured claimants,
on the phone,
asking for a lawyer.
Most MVA leads arrive as a row in a spreadsheet, sold to every intake desk that paid for it. Ours arrive as a person on the phone who just asked to speak to a lawyer: screened, intent confirmed on a recorded line, and connected to your firm alone. Fail a check, not sent, not billed.
What lands on
your intake desk?
An engaged claimant. A real person, recently in an accident, who asked to speak to a lawyer and is on the phone when your team picks up.
That definition rules most of the market out. A shared record is not an engaged claimant; it is a name and number sold to several firms at once, and whoever dials first wins whatever is left. An aged list is not an engaged claimant either, however cheap the rows get. Firms that buy MVA leads by the row are paying to join a race. Firms that take exclusive calls are paying for the claimant, already on the line, with the race already over.
Every call is screened before it reaches you. A caller already represented by an attorney is stopped before delivery, because your intake team can work a caller who is still deciding, but it cannot un-sign someone else’s engagement letter. What the caller told us travels with the call, in their own words, so your first question is never a cold start.
The unit we sell is the delivered call, under the published rules of our attorney lead generation standard: one buyer per call, never resold.
What a referral arrives with
- A live inbound auto accident inquiry, already on the phone
- They asked to speak to a lawyer, on a recorded line
- Representation status screened before delivery
- Intent confirmed, with their answers attached word for word
- A recording of the call, so review is objective
- One buyer for that call, never resold
How does a stranger
become your caller?
Four steps, and your firm only appears at the last one. This is what vendors call MVA live transfer leads; we call it ringing your desk with the claimant already on the line.
People find us after an accident
We run consumer brands people already trust, backed by Google and Meta advertising, reaching people in the hours and days after an accident.
They ask to speak to a lawyer
Nobody is cold-called and nobody is scraped from a list. The claimant raises their hand and asks for a call about their accident.
We screen and confirm intent
Representation status is checked, the inquiry is screened against your criteria, and intent is confirmed on a recorded line.
The call rings your intake desk
Directly, while the claimant is still on the line. One buyer per call, never resold. Your team takes it from there.
When do you pay,
and when don’t you?
You pay per call, and only for a call that holds up: a live person, engaged past the buffer, who fits the criteria agreed for your firm.
A call that fails a check is not sent and not billed. There is no invoice to dispute because the call never happened at your end. If a failed call somehow slips through, you flag it and it is credited. Every call is recorded, so a flagged call is reviewed against the recording rather than negotiated from memory. Your rate is agreed in writing before the pilot starts, with no retainer and no lock-in.
The five checks below are published, on every page, for every vertical we serve. They are the whole billing rule: pass all five and the call is yours, fail one and it never reaches you.
Exclusive call or
shared record?
Attorneys have already written the sharpest version of this comparison themselves, in public, while reviewing the vendors they tried.
One personal injury solo, posting on r/LawFirm in June 2026, described months of shared-lead spend as “lots of property-damage-only and disputed-liability stuff, very few cases I’d actually want”, and settled on three words for the model: “paid leads are a treadmill”. A 2023 r/LawFirm post, titled “Lead Generation Programs Are Garbage”, set out one author’s three tests for a bought lead: looking for your advertised practice area, able to pay, and sane. Single posts, not surveys, but that is the clearest wording we have found for what screening is for, and it is what our checks are built to answer before a call is ever sent.
| What matters | Shared MVA records | OptiMAX exclusive calls |
|---|---|---|
| Who gets the inquiry | The same record is sold to several firms, and whoever dials first wins. | One firm. The call rings your desk and nobody else’s. |
| What arrives | A name and number to chase, cold by the time you reach it. | A live claimant, on the phone, asking for a lawyer. |
| Screening | Representation status and case type discovered on your own dime. | Represented callers stopped before delivery, intent confirmed on a recorded line. |
| What you pay for | Every record, whatever it turns out to be. | Qualified calls only. Fails a check, not sent, not billed. |
The bar-risk
answer.
The fear is real and attorneys say it out loud. Weighing MVA lead vendors on r/LawFirm in 2024, one put it plainly: “it scares me to piss off the bar.”
So here is the structure, stated once and kept everywhere. We are an advertising company, not a lawyer referral service. We run consumer advertising under our own brands, screen the inquiries, and deliver each qualifying call to one firm, never resold. You pay a flat advertising fee per qualified call, never contingent on outcomes or signings. Exclusivity attaches to the call, not to a territory, because a national service has to work inside state bar advertising rules wherever you practice, including the strictest states.
The division of labor is clean. We own honest advertising, recorded consent, the published checks, and the one-buyer delivery rule. Your firm owns attorney advertising compliance, conflicts, professional screening, and the decision to form an attorney-client relationship. A verified call is a qualified advertising inquiry, never a promise of liability, damages, or a signed engagement.
This is a state-bar note, not legal advice. Advertising rules differ by jurisdiction and turn on the facts of the arrangement, so have your own counsel or compliance lead approve the setup before launch. We structure routing and delivery around what they approve.
What else do firms ask?
Every answer below follows from one mechanism: screened calls, confirmed intent, one buyer per call, never resold.
What is an MVA call?
What makes a call billable?
Do you send callers who already have an attorney?
Is this exclusive?
How fast do calls arrive?
What states do you cover?
Is this compliant with my state bar?
Is your state
still open?
Tell us your state and practice area. We tell you whether your state is open, and what delivery looks like there, before anyone gets on a phone.