Get More Enquiries. Win More Jobs. Run Your Business Properly.
We help service businesses generate leads, capture every enquiry, and follow up properly so more work closes and less time is wasted.
Plumbers, agencies, consultants, accountants. Different services. Same leaks. Powered by the OptiMAX Lead-to-Cash Engine using AI-supported automation and proven sales processes.
See how it works for your industry: Trades & Home Services | Agencies & Professional Services
30 minutes • No pitch • We'll show you exactly where you're losing revenue
Lead Captured
Multi-channel intake
AI Qualification
Instant scoring
Auto Follow-Up
Personalized sequence
Deal Closed
While you sleep
Avg. Speed
30 sec
Success Rate
94%
Any of this sound familiar?
Keep reading...
You're not getting enough leads. Or the ones you get aren't qualified.
Leads go cold because you can't respond fast enough or follow up consistently.
Your pipeline is a rollercoaster. Some months you're slammed, others you're panicking.
Admin is eating your nights and weekends. Proposals, invoices, follow-ups, data entry.
You've tried tools before. CRMs you never log into. Zapier chains that break. Spreadsheets everywhere.
You know you're leaving money on the table but you don't have time to fix it.
Built by a Seller, Not a Developer
Most automation agencies are run by tech people who've never won a client or run operations.
We've closed £15M+ in enterprise B2B sales and run real businesses. We build systems around how buyers actually behave, not how tech people think they should.
We use AI and automation to support the process, not replace the human judgment that actually closes work.
If it doesn't make you money or save you serious time, we don't build it.
Meet Dave. He's a Plumber.
Dave is a plumber, but the problems you're about to see apply to most service businesses.
Here's what changed when Dave plugged into the OptiMAX Lead-to-Cash Engine.
Before
The Problem
Invisible on Google when people search for plumbers
No website or a site that doesn't capture leads
Relying on word-of-mouth and hoping the phone rings
Missing enquiries that come in outside business hours
Monthly Google searches visible
Monthly enquiries
After
The Result
Google Business Profile optimised and responding to reviews
Local SEO working so Dave shows up when people search
Website capturing enquiries 24/7, not losing them
Lead magnets bringing in qualified prospects
Monthly Google searches visible
Monthly enquiries
How This Works
AI-supported automation handles SEO updates, review monitoring, and lead capture so Dave is always visible without manual work.
This is the OptiMAX Lead-to-Cash Engine in action.
It handles everything from first enquiry to paid invoice using proven sales processes, supported by AI and automation.
The Local Lead Engine
Three ways to plug in. Start where your business is leaking most.
Retainer or per-lead — your choice based on how fast you need results.
Steady Flow
Local SEO + Google Business
Show up when local customers search. Consistent organic enquiries — no ad spend, no monthly surprises.
What's Included
- Full Google Business Profile audit + optimisation
- Citation cleanup + local directory building
- Review acquisition system + response templates
- Local schema markup
- On-page SEO for local search terms
- Monthly performance report
- Ongoing optimisation included
How This Works
Done-for-you organic visibility. We handle every update, review response, and ranking signal — you focus on the work, not the marketing.
Best For
Businesses relying on word-of-mouth or struggling to show up in local Google searches
Fast Flow
Paid Ads — leads in days, not months
Qualified leads hitting your phone within days of launch. You only pay per verified lead — not for clicks.
Ad spend paid directly to platform by you
What's Included
- Ad account setup + campaign structure
- Audience research + targeting
- Ad creative + copy (we write, you approve)
- Landing page optimisation
- Call + lead tracking setup
- Lead qualification + routing
- Ongoing campaign optimisation
- Monthly performance report
How This Works
We build and run your paid campaigns. You pay a flat monthly retainer plus a fee per qualified lead — a phone call over 30 seconds, a form fill, or a direct message from someone in your area actively looking for your service.
Best For
Businesses that need leads now and want a predictable cost-per-lead model
Full Flow
Both + Automations — we run it
Organic visibility building in the background. Paid leads filling the pipeline now. Automated follow-up so nothing slips.
Ad spend paid directly to platform by you
What's Included
- Everything in Steady Flow
- Everything in Fast Flow
- CRM setup + configuration
- Automated lead follow-up (email + SMS)
- Review request automation
- Pipeline dashboard
- Priority support
- Bonus: "What to say when they call" scripts
- Bonus: Competitor analysis report
How This Works
The complete done-for-you lead engine. We handle organic SEO, paid campaigns, and automated follow-up so every enquiry gets a response and nothing falls through the cracks. You answer the phone — we handle the rest.
Best For
Businesses serious about growth who want one team handling every part of lead generation
Two-Layer Guarantee
30-Day Confidence Guarantee
If you don't see measurable progress in your first 30 days, we refund your setup fee. No questions.
90-Day Results Guarantee
If we don't deliver real leads in 90 days, we keep working free for up to 90 more days. No lock-in after that.
Not sure where to start? Book a free 30-minute audit — we'll show you exactly where you're losing enquiries and which package makes sense.
What Changes for Your Industry
Real metrics from service businesses that plugged into the Lead-to-Cash Engine.
| Metric | Before | After | Impact |
|---|---|---|---|
| Response Time | 4-24 hours | 30 seconds | Stop losing jobs to competitors who reply faster |
| Lead Follow-Up | Manual, inconsistent | Automated sequences | Every quote gets followed up until they book or opt out |
| Booking Rate | 15-25% | 35-50% | More enquiries turn into booked jobs |
| Payment Collection | 30+ days, manual chasing | 7-14 days, automated | Get paid faster without awkward phone calls |
| Admin Hours/Week | 10-15 hours | 2-3 hours | Spend time doing the work, not managing it |
How This Works
AI and automation handle instant responses, follow-up sequences, quote generation, and invoice reminders so trades businesses can focus on the actual work instead of admin.
These are typical results. Your specific outcomes depend on your current processes and market. Book a free audit to see what's possible for your business.
Where's Your Revenue Leaking?
This shows what typically changes when sales follow-up and operations are handled properly using structured processes and AI-supported automation.
Closed in B2B Sales
Businesses Automated
Years Enterprise Experience
Avg Lead Response
Real results for real businesses
Bookings went from 12 per month to 41 in 90 days
“I was losing jobs because I couldn't get back to people fast enough. Now every lead gets an instant response, even when I'm on a job site. I've tripled my bookings without hiring anyone.”
— James R., Electrical Contractor, Manchester
- Instant lead capture from calls, web and social
- Auto-qualification and booking reminders
- Job confirmations sent automatically
Cut 47 hours of monthly admin down to under 8
“I used to spend every evening doing admin and follow-ups. Now the system handles it. I've taken on 5 new clients this quarter because I actually have capacity.”
— Sarah M., Agency Owner, London
- AI-powered proposal generation
- Automated follow-up sequences
- Client onboarding runs on autopilot
Get weekly automation wins.
Real tactics from real implementations. No fluff, no spam.
Questions you probably have
Who's behind this
Mike, Founder
10+ years in enterprise sales. £15M+ in closed deals across SaaS and services. Now I build the automation systems I wish I'd had when I was drowning in follow-ups and admin.
I'm not a developer who learned about business. I'm a seller who learned to build systems that actually make money.
How much revenue are you leaving on the table?
Book your free audit. We'll show you exactly where leads are slipping through, what's killing your conversion rate, and how to fix it.
30-Day Confidence Guarantee + 90-Day Results Guarantee — or we keep working free.
Takes 30 minutes. No obligation. No pitch.