Stop buying leads.
Get referred.
We build the brands customers already trust, local and national. When someone’s ready to go ahead, they’re referred to one partner per area. Yours. Never shared. Never cold.
Our network has delivered 10,000+ warm introductions across 60+ industries. We still give each area to one company. On purpose.
Leads are
broken
You paid for a lead. So did nine competitors. The homeowner picked whoever rang first, and the rest of you paid to lose.
We took a different job: we build the consumer brand people go to when the problem hits. When someone with a real job engages it, the brand recommends one company in their area. Yours, if you hold it. A name they trust told them who to call.
And we publish what came of it: Gutter Plus, 19 referrals in five weeks, our system record kept separate from what the client reports.
A bought lead vs
a warm referral
Same postcode. Opposite economics. This is the whole difference in one table.
| What matters | A bought lead | An OptiMAX referral |
|---|---|---|
| Who gets it | Sold to 8–10 of you at once | One partner per area. Only you. |
| How they arrive | A form-fill who forgot they enquired | A customer told to expect your call |
| Qualified? | Unchecked. Often a tyre-kicker | Passes 5 published checks or it is not sent |
| You pay when | Every lead lands, good or junk | Only when it passes all five checks |
| The first call | You cold-call and undercut rivals | They already trust the brand that named you |
How it works
We build the brand
A consumer brand for your market, with its own name and reputation. People find it the day the problem hits.
They come to it
Someone with a real job engages. The brand replies in seconds and starts the conversation a receptionist should have had.
Five checks pass
They confirm the job over SMS in their own words, state a timeline, and confirm nobody else is booked. Five checks, every referral.
It recommends you
The brand gives them one name: yours. They expect your call before you make it.
SMS · confirmed in their own words
“Yes, back gutters are leaking over the door, want it sorted in the next 2 weeks. Not had anyone else out yet.”
What a referral arrives with
- Their name and a mobile that answers
- The job, in their own SMS words
- A stated timeline
- Confirmation nobody else is booked
- Consent on record
- Delivered in real time, to one partner only
The Referral
Standard
Every referral passes five checks before it reaches you. We publish all five. Ask a leads site for theirs.
Real & reachable
We verify the person answers and the number works before anything else happens.
In their own words
They describe the job over SMS themselves. You read their words, not our summary of a form.
Timeline stated
They tell us when they want it done. We bin "someday".
Still an open job
We ask outright: is the work done, or a contract signed? A closed job is binned, never billed. A customer comparing quotes is a live job, and their answer travels with the referral.
One buyer only
You get the referral. Nobody else does. Ring them knowing no competitor has their number.
Fails a check →
not sent. Not billed.
Our billing system enforces this. A referral that fails a check cannot leave the building, and you cannot be invoiced for it.
See a referral happen
89 seconds · sound on
One partner
per area
When the brand recommends you, it recommends only you. One partner per area. Held, or waiting to be opened.
Who we cover
One model, any market where a trusted recommendation beats ten quotes. From a leaking gutter to a seven-figure injury case.
Trades & Home Services
Plumbers · electricians · HVAC · gutters · roofing
Is your area open? →Legal (US)
Personal injury · MVA · exclusive inbound calls
Is your area open? →Finance
Business funding · bridging · property finance
Is your area open? →Insurance
Life cover · final expense · protection
Is your area open? →Green Energy
Solar · EV chargers · heat pumps
Is your area open? →Professional Services
Accountants · consultants · agencies
Is your area open? →Searching for a lead generation company in the UK?
That search usually buys three things: pay-per-lead pricing, the same enquiry sold to ten businesses at once, and a race to dial first. We don’t sell any of them.OptiMAX is the referral agency. We build consumer brands people already trust, and when a real job passes our five published checks, it’s warm-referred to exactly one partner in that area. It’s what exclusive leads always promised and never quite delivered: not a name on a list, but a customer expecting your call, because a brand they trust gave them one name. Yours.
We cover trades & home services, legal (US), finance, insurance, green energy and professional services across the UK and US. Compare shared vs exclusive leads vs referrals or the models on Pay per lead, fixed, read the five checks in The Referral Standard, or skip to the only question that matters: is your area still open?
Is your area
still open?
One company per area, opened one at a time. If yours is held we tell you straight, and when it opens, the waiting list hears first.