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One buyer each
Never resold
Shared rows

Exclusive calls and leads for firms that buy at volume.

Tell us what you buyBook a call

Law firms, business funders and insurance agents. Each call or lead goes to one buyer and is never resold. Fail one of five checks: not sent, not billed. We are an advertising company, and we run the consumer brands these people come to.

What do
you buy?

Pick your door. Each one has the detail for that buyer.

Law firms

Injured claimants who asked to speak to a lawyer, as live calls or real-time leads. MVA, truck, rideshare and personal injury.

Calls for law firms →

Business funding

Business owners who asked about working capital, for funders and brokers. Exclusive applicant calls and leads.

Leads for funders →

Insurance

Final expense leads and live transfers for licensed agents. One agent per lead or call.

Leads for agents →

UK trades

Plumbers, roofers, electricians and gutter firms in the UK run on a different model with its own rules.

See the UK model →

Verticals we supply

Read the buyer specification or meet OptiMAX.

Bought lead,
or one of ours?

Where it comes from
Bought lead: Lists, networks and other people’s websites, often a few hands from the person.
OptiMAX: Our own consumer brands and our own Google and Meta ads.
How many buyers get it
Bought lead: Several, often at the same moment.
OptiMAX: One. Never resold.
What you know before you speak
Bought lead: A name and a number.
OptiMAX: Their answers to the qualifying questions, in their own words.
Consent
Bought lead: Given on a site you have never seen.
OptiMAX: Given when they asked for help. The wording and the time are kept.
What you pay for
Bought lead: Every lead delivered, whatever it turns out to be.
OptiMAX: Only what passes five checks and meets the billable event in your order. A disputed call is judged on the recording.
Price per lead
Bought lead: Usually lower. The same lead is sold several times, so each sale costs less.
OptiMAX: Higher per call or lead. Judge it on what each signed case, funded deal or policy costs you.
Volume on day one
Bought lead: Large volume straight away, from a network or a list.
OptiMAX: A pilot sized to the volume our advertising can hold in your states.

What that means at your desk

  • No race with other buyers for the same person.
  • Fewer dead dials: a real person, and a number that answers.
  • Every one asked to be contacted.
See a sample record →

One named client, three partner reports

Gutter Plus is a UK trades client, named, with numbers from our own CRM. The other three are anonymised results reported by firms in our partner network. We have not audited them, and they are not results we delivered to a US firm.

Gutter cleaning, UK · Named client

Gutter Plus: 19 homeowner enquiries in 5 weeks, 14 in the first fortnight

Dated numbers from our own CRM, 6 July to 11 August 2026, kept apart from what the client reports.

Read the case study

Personal injury firm, Charlotte, NC

Signed cases more than doubled, on the same spend

  • 40 to 80 qualified calls a month
  • 15 to 25% of calls signing

Anonymised, partner-reported figures. Not audited by OptiMAX.

Read the case study

National MCA broker, 12 reps

Cost per funded deal down about 60%

  • 40 to 55% approval rate
  • 10 to 15% of applications funded

Anonymised, partner-reported figures. Not audited by OptiMAX.

Read the case study

Independent final expense agency, 4 agents, licensed in several states

Policies in week one, cost per policy down about a third

  • 15 to 25% close rate on calls
  • Cost per policy down about a third

Anonymised, partner-reported figures. Not audited by OptiMAX.

Read the case study

How does a person
reach your desk?

Five steps, and you only appear at the last one. By then the person has answered the questions, agreed to be contacted, and passed five checks.

1

Our own consumer brands

We run consumer brands backed by Google and Meta advertising. People come to them when they need help.

2

A questionnaire first

Before anyone reaches you, they answer the questions your team would ask first.

3

Consent on the record

They agree to be contacted, in writing, and the wording and time are kept. Calls are recorded.

4

One buyer, never resold

The call or lead goes to one buyer. Nobody else gets the same person, and it is never sold again.

5

Five checks, or no bill

Every call and lead passes five checks before delivery. One that fails never reaches you or your invoice.

The five checks

  • Real & reachable. A real person, and a phone number that answers.
  • In their own words. Their answers travel with the call or lead, word for word.
  • Timeline stated. They tell us when it happened or when they need it.
  • Not yet signed or funded. Not already signed with a firm, funded or covered for this need. Talking to others is passed on as context and does not stop it.
  • One buyer only. You get it. Nobody else does, and it is never resold.

One that fails a check never reaches you, and you are never billed for it.

Read the full standard →

The rules, in writing

Consent. Captured when the person asks for help, with the wording and time kept on the record.

Recording. Every call is recorded and the recording is yours to review. A disputed call is judged on the recording.

Credits. A call or lead that fails a check is never sent. If one slips through, flag it and it is credited.

Terms. Price is agreed in writing before the pilot starts. No retainer, no lock-in, and a pilot you can pause.

Two minutes
Reply in one business day

What, where,
and how many?

Tell us what you buy, where, and what it costs you today. You get a straight answer on whether we can supply you and what delivery looks like.

What you want
How should it arrive?
Who you are

Prefer to talk first? Book a call with Mike.

Call +1 (855) 591-9197

Calls are recorded.

Rather talk
it through?

Thirty minutes with Mike on what you buy, where, and your criteria. You leave knowing whether we can supply you and what a pilot would look like.

Book a call