Founder, OptiMAX
Mike Oddoye
Founder of OptiMAX, The Referral Agency, building the consumer brands that warm-refer exactly one company per area, with five published checks on every referral.
About Mike
Mike Oddoye is the founder of OptiMAX, The Referral Agency, built for service businesses that are great at their craft but tired of buying the same enquiry as nine competitors. OptiMAX owns the consumer brands people trust, and each brand recommends exactly one company per area.
With ten years and £15M+ of enterprise B2B sales behind him, Mike learned one thing that never stopped being true: nothing closes like a warm introduction. He understands how UK homeowners and SME decision-makers actually choose who to call, and built the referral model, and its five published checks, around exactly that moment.
Based in Epsom, Surrey, Mike works with service businesses across the UK, helping them implement AI-driven lead generation, automated sales sequences, and end-to-end marketing pipelines using tools like n8n, make.com, and custom AI agents. The goal is always the same: more qualified enquiries, faster follow-up, and a system that runs whether the owner is on-site or offline.
Areas of expertise
The specific disciplines Mike applies to help service businesses grow faster with less manual effort.
AI Marketing Systems
Building intelligent marketing pipelines that attract, nurture, and convert leads, without manual intervention.
Lead Generation Automation
Automated outreach, follow-up sequences, and lead qualification systems that fill pipelines consistently.
Sales Automation
CRM automation, proposal workflows, and deal-tracking systems that close more revenue with less effort.
n8n Workflow Development
End-to-end process automation using n8n, connecting tools, eliminating data silos, and removing manual steps.
UK Service Business Growth
Specialist knowledge of the UK tradesmen and service sector, the market dynamics, buyer psychology, and growth levers that actually work.
Get in touch
If you run a service business and want the referrals in your area to have one name on them, yours, the area check is the fastest conversation you’ll have this week.
Check your area