For Plumbers, Electricians, HVAC, Builders & Home Service Businesses

Stop Losing Jobs
to Competitors Who Reply
Faster

You're on a job site. A lead comes in. By the time you see it, they've already called someone else.

We fix that. The OptiMAX Lead-to-Cash Engine captures every enquiry, responds in 30 seconds, follows up until they book, and collects payment without you chasing invoices.

Get More Work NOW See How It Works

Free 30-minute audit • No obligation • We'll show you exactly where leads are slipping through

Any of This Sound Familiar?

You miss calls because you're on a job, then forget to ring back

Leads go cold because you can't respond fast enough

You're quoting jobs at 10pm because that's the only time you have

Your pipeline is feast or famine — slammed one month, panicking the next

You've tried software before but never had time to set it up properly

You know you're leaving money on the table but you're too busy doing the actual work to fix it

See How We Fix This

£15M+

Closed in B2B Sales

40+

Businesses Automated

30 Sec

Average Lead Response

94%

Follow-Up Completion Rate

Real Example

Meet Dave. He's a Plumber. His Problems Are Probably Your Problems.

Dave runs a plumbing business in Manchester. Three employees, decent reputation, plenty of word-of-mouth work. But he was leaving money on the table every single day. Here's what changed when Dave plugged into the OptiMAX Lead-to-Cash Engine.

Getting Found

Before

Invisible on Google when people search for plumbers nearby
No website, or a website that doesn't capture leads
Relying on word-of-mouth and hoping the phone rings
Missing enquiries that come in outside business hours

After

Shows up in top 3 for "emergency plumber Manchester"
Website captures enquiries 24/7, even at 2am
Lead magnets bringing in qualified prospects
Every enquiry gets an instant response

Winning Jobs

Before

Takes 4-24 hours to respond to enquiries
Forgets to follow up on quotes
Loses jobs to competitors who reply faster
Spends evenings writing quotes manually

After

Response within 30 seconds, every time
Automated follow-up until they book or say no
Books jobs while still on a job site
Quote generation handled, booking links sent automatically

Running the Business

Before

Chases invoices with awkward phone calls
Gets paid 30-45 days after job completion
Spends 10+ hours/week on admin
Works evenings and weekends on paperwork

After

Automated payment reminders, no chasing
Gets paid within 7-14 days
Admin time down to 2-3 hours/week
Evenings and weekends are for family

Dave didn't become a plumber to do admin. Neither did you.

The Lead-to-Cash Engine handles the business side so you can focus on the work.

The OptiMAX Lead-to-Cash Engine

One system that handles everything from first enquiry to paid invoice.

Get Found

We set up your Google Business Profile, local SEO, and a website that actually captures leads. When someone searches "plumber near me" — you show up.

Capture Every Lead

Every enquiry — call, text, form, Facebook message — gets captured in one place. Nothing falls through the cracks.

Respond Instantly

Within 30 seconds of an enquiry, they get a response. Not a generic autoresponder. A proper message that keeps them engaged until you can call.

Follow Up Until They Book

Most trades lose jobs because they quote and forget. We follow up automatically — texts, emails, reminders — until they book or tell us to stop.

Get Paid Without Chasing

Invoice goes out as soon as the job's done. Payment reminders are automated. You get paid faster without making awkward phone calls.

Everything runs in the background. You see the results without doing the work.

Start Where You're Leaking Most

All packages plug into the same Lead-to-Cash Engine. Pick the one that fixes your biggest problem first.

Get Found

Stop being invisible

People find you when they search. Your phone rings with qualified enquiries — not tyre-kickers.

£1,500

£450/mo

Website that captures leads 24/7
Google Business Profile optimised and monitored
Local SEO so you show up in "near me" searches
Review management and responses
Lead magnets that bring in qualified prospects

Best for: Trades businesses that rely on word-of-mouth and don't show up on Google

Start Here

Get Leads

Stop leads going cold

Every enquiry gets instant response and proper follow-up until they book or opt out.

£500

Pay per lead (£15-80)

Paid ads targeting homeowners in your area
Landing pages that convert visitors to enquiries
30-second automated response to every enquiry
Follow-up sequences until they book
Quote generation and booking links

Best for: Trades businesses that get enquiries but lose jobs because they can't respond fast enough

Start Here

Get Paid

Stop chasing invoices

Invoices sent instantly. Payments tracked. Reminders automated. Cash flow sorted.

£2,000

£550/mo

Job tracking and client management
Automated invoice generation and sending
Payment reminders and overdue follow-up
Client portal for self-service
Reporting and cash flow visibility

Best for: Trades businesses that waste evenings on admin or have late payments killing cash flow

Start Here

Not sure where to start? Book a free 30-minute audit. We'll show you where you're leaking revenue and recommend the right package.

Book Free Audit

What Changes When the System's Running

Metric	Before	After	What This Means
Response Time	4-24 hours	30 seconds	You book the job while competitors are still checking voicemail
Lead Follow-Up	Manual, inconsistent	Automated sequences	Every quote gets followed up until they book or say no
Quote-to-Booking Rate	15-25%	35-50%	More of your quotes turn into actual paid work
Payment Collection	30+ days, manual chasing	7-14 days, automated	Cash in your account faster without awkward calls
Admin Hours/Week	10-15 hours	2-3 hours	Your evenings and weekends are yours again

These are typical results from trades businesses using the Lead-to-Cash Engine. Your specific outcomes depend on your market, pricing, and current processes. Book a free audit to see what's realistic for your business.

“I've tripled my bookings without hiring anyone.”

“I was losing jobs because I couldn't get back to people fast enough. I'm on job sites all day — I can't be checking my phone every five minutes.
Now every lead gets an instant response, even when I'm up to my elbows in a boiler repair. By the time I call them back, they've already got a quote and a booking link.
I've gone from 12 bookings a month to 41. Didn't hire anyone. Didn't work more hours. Just stopped losing the leads I was already paying for.”

James R.

Electrical Contractor, Manchester

Questions You Probably Have

What's the investment?

Get Found starts at £1,500 setup + £450/month. Get Leads is £500 setup + pay-per-lead. Get Paid is £2,000 setup + £550/month. Most trades businesses start with Get Leads because that's where they're losing the most money — leads going cold before they can respond. Your free audit will show you exactly where you're leaking revenue and which package makes sense to start with.

How quickly will I see results?

Get Found: 2-4 weeks to start ranking locally. SEO takes time, but we start with quick wins like Google Business Profile optimisation. Get Leads: First leads within 48 hours of campaign launch. Automated response starts immediately. Get Paid: Same-day impact on response times and follow-up consistency. Most trades clients see measurable improvement in booked jobs within 30 days.

I'm not technical. Will I understand what's happening?

You don't need to understand the tech. You need to understand the results. We'll show you: leads coming in, follow-ups going out, jobs getting booked, invoices getting paid. You don't need to log into systems or learn software. Everything runs in the background. You just see more jobs in your calendar and more money in your account.

What if I already use Jobber / ServiceM8 / Housecall Pro?

We plug into what you already have. If you're using Jobber, ServiceM8, Housecall Pro, Tradify, or similar — we integrate with it. If you're not using anything yet, we'll recommend simple tools that fit your business. No complicated setups.

Is this just AI doing everything automatically?

AI handles the speed work — instant responses, follow-up sequences, quote generation, payment reminders. But AI doesn't close jobs. You do. The system gets leads to the point where they're ready to book. The high-value conversations — pricing, scheduling, building trust — that's still you. We automate the repetitive work so you have time for the work that actually wins business.

What if it doesn't work for my business?

If we don't identify at least 3 clear revenue leaks in your free audit, we'll know within 30 minutes and we'll part as friends. After that, you own everything we build. No lock-in contracts. No ongoing commitments unless it's genuinely working for you.