One national feed.
Every area still yours alone.
Buying leads at national volume usually means paying for the same enquiry in every branch: Checkatrade shares one enquiry with 10-20+ trades, and the UK market prices that race at £15-40 a shared lead against £45-120 for an exclusive, intent-confirmed referral. We supply the exclusive kind, area by area. Hold ten areas and you hold ten exclusive feeds, one national supply line, and every referral has passed five published checks before you are billed.
How does multi-location
lead generation work here?
Hold 10 areas and you receive 10 exclusive feeds: the one-partner rule applied once per patch, then aggregated into a single national supply line for the group.
Lead generation for franchises tends to mean one of two things: a head-office deal that drops every branch into the same shared marketplace, or fifty local contracts that fight each other. This is neither. Your franchisees, branches or operating companies keep their own patches, and we keep the one-partner rule inside every patch. Scale changes how the supply is aggregated, not who receives each enquiry.
That kills the internal race. No two of your locations are ever sent the same referral, because the routing decision is made by area before the referral reaches the group. And no outside buyer receives it either: each referral is 1 of 1 in its patch, never resold, exactly as it works for a single-area partner on the coverage map.
Hold areas, one at a time
Every patch you hold has exactly one partner: you. Adding an area adds an exclusive feed, it never dilutes the ones you already hold.
Feeds aggregate into one line
Referrals keep their area and their receiving location, then roll up into a single national supply line. One route into the group, not a marketplace per branch.
Billing follows the checks
A referral is billable only after it passes five published checks. Fails one, it is not sent and not billed, in every area, at any volume.
What does national volume
cost on shared leads?
The UK market anchors a shared lead at £15-40 and an exclusive, intent-confirmed referral at £45-120, and Checkatrade shares one enquiry with 10-20+ trades before anyone rings.
At national scale that arithmetic multiplies. Every branch pays to enter the same race, against outside competitors and sometimes against its own group, and the platform gets paid win or lose: Checkatrade publishes a £30-500+ monthly subscription with no per-lead fee. Volume bought this way is the same enquiry distributed more times, not more work.
We build volume the other way. The group gets more referrals because it holds more areas, never because the same enquiry was sold again. One enquiry, one area, one receiving location.
| What matters | National shared-lead buying | OptiMAX national feed |
|---|---|---|
| Distribution | One enquiry sold across a panel. Checkatrade shares it with 10-20+ trades. | One referral to one partner in its area. Never resold, inside or outside the group. |
| Internal competition | Branches on the same platform can chase the same job and undercut each other. | Each patch is assigned to one receiving location before supply starts. |
| Billing | Subscriptions and lead fees, charged win or lose. | Pay only for referrals that passed five published checks. Fails one, not sent, not billed. |
| Commitment | Checkatrade publishes £30-500+ a month as a subscription. | No retainer, no lock-in. Hold areas, release them when you stop wanting work. |
Do the five checks
survive volume?
Five published checks apply to every referral, in every area you hold: fail one and it is not sent and not billed, whether you hold one patch or fifty.
Volume does not buy a softer qualification tier. The person is confirmed real and reachable, describes the job over SMS in their own words, states a timeline, and confirms nobody else is booked, before the referral enters your feed. The full rule is published as the Referral Standard, and the billing system enforces it, which is what makes a national feed auditable rather than a promise.
Mapping a footprint bigger than a few patches? Multi-area and national footprints are worked out on a call, area by area, with volume pricing quoted per patch. Start with the multi-area partnerships page and book the coverage conversation from there.
What do national buyers ask
before taking areas?
One rule answers most of it: every held area stays exclusive, however many areas feed the group.
Can we hold multiple territories?
How is national pricing structured?
Does volume dilute the five checks?
What happens where franchisee territories overlap?
Is there a contract or a retainer?
Do you work with US legal networks?
Build the national feed
one exclusive area at a time.
Areas open one at a time and each one has exactly one partner. Check what is open, claim the patches your locations can serve, and pay only for referrals that pass the checks.