Roofing leads.
One roofer per area.
Most roofing leads are shared: £15-60 a time on MyBuilder, with 3-5 trades chasing the same homeowner. You are competing on price from the first message. We sell the opposite. A consumer brand we run takes the enquiry, and when it passes five published checks, confirmed by SMS in the homeowner's own words, it is warm-referred to exactly one roofer in that area, never resold. You are not racing anyone, so the conversation starts differently. The market anchor for an exclusive intent-confirmed referral is £45-120. Fail a check, it is not sent and not billed.
What does a roofing
referral look like?
It is 1 of 1: one homeowner, one roofer, one area. The job is not dropped into a directory queue for whoever rings first; it is passed to the roofer who holds that area, after the homeowner has confirmed the detail over SMS.
That matters because roof work is weather-driven and urgent in a way most trades are not. The call comes when the leak is running through a ceiling, when tiles are on the lawn after a storm, when a flat roof has finally let go, or when a re-roof is big enough to need scaffolding. A vague form fill is no use to a roofer deciding what to pick up next. The homeowner’s own SMS words give you the problem as they described it, before you make contact.
It also keeps the arrangement clean. You are not paying for a place in a list of roofers; you are paying for a referral that passed the same published standard every time. The five published checks are the rule behind the handover, and they are the same rule the billing system enforces.
What a referral arrives with
- The homeowner’s name and direct mobile
- The job in their own SMS words: leak, storm damage, flat roof, re-roof
- Their stated timeline
- “Nobody else booked”, confirmed
- Consent on record
- Delivered in real time
What do roofing leads cost
on the directories?
£15-60 per shared roofing lead on MyBuilder, £12-50 on Rated People, and the price buys a race: the same enquiry goes to several trades at once, and whoever rings first wins.
The published picture is patchy on purpose. None of the five biggest UK platforms publishes a full price list, and Rated People and TrustATrader publish nothing at all. What is public still shows the mechanism clearly enough: directories sell access to an enquiry, shared. Exclusive roofing leads are a different unit, with one destination from the start and no silent resale after delivery.
| What matters | Shared-leads directory | OptiMAX |
|---|---|---|
| MyBuilder | Roofing shared leads £15-60, shared with 3-5 trades. | One roofer per area. The referral is 1 of 1, never resold. |
| Rated People | Roofing shared leads £12-50, shared with a maximum of 3. | The homeowner is given one name: the roofer who holds the area. |
| Checkatrade | £30-500+/mo subscription, no per-lead fee. One enquiry is shared with 10-20+ trades. | No retainer, no lock-in. Pay only for referrals that pass five published checks. |
| What the money buys | Auction access to an enquiry several roofers are already chasing. | An SMS-confirmed homeowner, stated timeline, nobody else booked, consent on record. |
The anchor maths is blunt. A shared lead anchors at £15-40 across the UK market; an exclusive intent-confirmed referral anchors at £45-120. The higher unit price buys the absence of the race. On a shared enquiry you are quoting against everyone else who bought the same number, and a Checkatrade enquiry can be shared with 10-20+ trades. On an exclusive referral the homeowner gets one name back, yours, and has already confirmed nobody else is booked.
Shared roofing leads can still suit a roofer who wants to compete on response speed and quote volume. This page is for the other kind: the roofer who would rather hold an area, take fewer, checked referrals, and stop paying to lose. The comparison is laid out properly in shared vs exclusive leads.
What gets a roofing enquiry
through the five checks?
Five published checks stand between an enquiry and your phone, and the rule is mechanical: fail one, and it is not sent and not billed.
First, the job is confirmed over SMS in the homeowner’s own words. “Storm damage someday” gets binned. A torn felt flat roof letting water into the kitchen does not. The check is not a lead score; it is whether a real roofing problem has been described by the person who owns it.
Second, a stated timeline. A live leak, a wind-lifted ridge and a planned re-roof carry different urgency, and the homeowner says when they want the work looked at, in writing. Third, nobody else booked: a homeowner who has already picked another roofer is not a referral, so the question is asked before anything is sent, not discovered on your first call. Fourth, consent on record, so the homeowner is expecting you by name. Fifth, the delivery rule that holds it all together: pass every check and the referral goes to exactly one roofer, in real time.
That is the whole of our roofing lead generation model, and it is the same standard that runs across the one tradesperson per area model. The roofing version just stays specific to roof work: leaks, storm damage, flat roofs, missing tiles, and the bigger replacement decisions that follow them.
What does a roofing lead
cost on Google in the US?
About $41 per click. “Roofing leads” draws 1,300 searches a month in the US and 320 in the UK, and a click is auction access before any qualification has happened.
That $41 buys a site visit, not a homeowner. Nobody has confirmed a job in their own words, stated a timeline, ruled out an existing booking, or consented to a call. The click is the start of the qualifying work; a referral that passed five published checks is the end of it. A roofer in either market faces the same unit question: pay for a chance to qualify an enquiry, or pay for an enquiry that has already been qualified and belongs to you alone.
What do roofers ask
before holding an area?
£45-120 is the market anchor for an exclusive intent-confirmed referral, and every answer below follows from one mechanism: five published checks, one roofer per area, never resold.
How much do roofing leads cost?
Why only one roofer per area?
Why does word of mouth still beat every leads platform?
What happens if a referral is rubbish?
Is there a contract or a retainer?
How does a roofing referral reach me?
Do you cover the US as well as the UK?
Is your area
still open?
One roofer per area, first come. Every referral passes five published checks; fails one, it is not sent and you are not billed. If your area is taken, we tell you straight.