What matters
A typical bought lead
An OptiMAX call or lead
Where it comes from
Bought lead: Lists, networks and other people’s websites, often a few hands from the person.
OptiMAX: Our own consumer brands and our own Google and Meta ads.
How many buyers get it
Bought lead: Several, often at the same moment.
OptiMAX: One. Never resold.
What you know before you speak
Bought lead: A name and a number.
OptiMAX: What the money is for, time in business, annual revenue, credit score band, average balance, and whether they have applied elsewhere.
Screened out before you see it
Bought lead: Nothing. Your team finds out on the call.
OptiMAX: Already funded elsewhere. Shopping around is flagged to you.
Consent
Bought lead: Given on a site you have never seen.
OptiMAX: Given when they asked for help. The wording and the time are kept.
What you pay for
Bought lead: Every lead delivered, whatever it turns out to be.
OptiMAX: Only what passes five checks and meets the billable event in your order. A disputed call is judged on the recording.
Price per lead
Bought lead: Usually lower. The same lead is sold several times, so each sale costs less.
OptiMAX: Higher per call or lead. Judge it on what each signed case, funded deal or policy costs you.
Volume on day one
Bought lead: Large volume straight away, from a network or a list.
OptiMAX: A pilot sized to the volume our advertising can hold in your states.