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One agent per lead
1 of 1
Resold

Insurance leads,
sold once,
to one agent.

Get exclusive leadsRead the five checks

Looking for insurance leads? The usual product is one person resold across an agent panel. Ours is one inquiry, checked against five published rules, delivered to one agent and never resold. Final expense runs as two programs: exclusive leads and live transfers.

Which program fits
your agency?

Final expense leads

Exclusive final expense leads with the consumer’s own answers attached: age band, state, coverage amount, tobacco use, health and who the cover is for. Your team calls on its own schedule.

Final expense live transfers

The consumer on the line, checked before your phone rings, inside the states and hours you set. Every call recorded.

What every lead arrives with

  • A real, reachable consumer who asked about cover
  • Their own answers to the qualifying questions
  • Consent on record
  • Delivered in real time
  • One agent, never resold

Bought lead,
or one of ours?

Where it comes from
Bought lead: Lists, networks and other people’s websites, often a few hands from the person.
OptiMAX: Our own consumer brands and our own Google and Meta ads.
How many buyers get it
Bought lead: Several, often at the same moment.
OptiMAX: One. Never resold.
What you know before you speak
Bought lead: A name and a number.
OptiMAX: Age band, state, coverage amount, tobacco use, health, and who the cover would protect.
Consent
Bought lead: Given on a site you have never seen.
OptiMAX: Given when they asked for help. The wording and the time are kept.
What you pay for
Bought lead: Every lead delivered, whatever it turns out to be.
OptiMAX: Only what passes five checks and meets the billable event in your order. A disputed call is judged on the recording.
Price per lead
Bought lead: Usually lower. The same lead is sold several times, so each sale costs less.
OptiMAX: Higher per call or lead. Judge it on what each signed case, funded deal or policy costs you.
Volume on day one
Bought lead: Large volume straight away, from a network or a list.
OptiMAX: A pilot sized to the volume our advertising can hold in your states.

What that means at your desk

  • No race with other buyers for the same person.
  • Fewer dead dials: a real person, and a number that answers.
  • Every one asked to be contacted.
See a sample record →

Partner report · Independent final expense agency, 4 agents, licensed in several states

Anonymised, partner-reported figures. Not audited by OptiMAX.

Policies in week one, cost per policy down about a third

Before

  • Shared final expense leads, resold to several agencies.
  • They reached 20 to 30% of leads and closed 5 to 8% of those.

What changed

The agency moved to exclusive inbound calls from people already asking for a quote, routed to whichever licensed agent was free in that state.

After 60 days

  • 15 to 25% close rate on calls
  • Cost per policy down about a third
  • Average annual premium $600 to $900
  • First policies written in the first week
Read the case study

How does an inquiry
reach one agent?

1

We run the brands

Consumer brands backed by Google and Meta advertising, reaching people sorting out cover for themselves or a parent.

2

They answer, we check

The consumer answers the qualifying questions and every inquiry is checked against the five published checks and your criteria.

3

One agent gets it

A lead posts in real time or a call rings your phone. One agent, never resold.

When do you pay,
and when don’t you?

You pay only for leads and calls that pass all five published checks. Fail one, not sent, not billed. Price is agreed in writing before a pilot starts, with no retainer and no lock-in.

Real & reachable
In their own words
Timeline stated
Still an open job
One buyer only
Read the five checks →
Two minutes
Reply in one business day

Which states,
and how many?

Tell us the states you are licensed in, the volume you want and how you want it delivered. You get a straight answer on what we can supply before anyone gets on a phone.

What you want
How should it arrive?
Who you are

Prefer to talk first? Book a call with Mike.

Call +1 (855) 591-9197

Calls are recorded.

What do agents ask first?

How is this different from buying shared insurance leads?
A shared lead is one person sold to several agents at once. Fresh final expense leads are widely reported to be called by 5 to 20 agents within the first hour. Ours go to one agent and are never resold, so the call you make is the only one they get from a stranger about that inquiry.
Are the leads exclusive?
Yes. One agent per lead or call, never resold, and there is no shared tier.
Who handles licensing and compliance?
We are an advertising company, not an insurance agency. We own honest advertising, recorded consent, the published checks and one-agent delivery. Your agency owns licensing in the consumer’s state, carrier appointments, suitability and the sale.
Is there a minimum commitment?
No retainer, no lock-in, no minimum term. Price is agreed in writing per program before a pilot starts.
How do leads reach me?
Leads post in real time by email, webhook, Google Sheets or a CRM integration. Live transfers ring your phone with the consumer on the line.

Can we supply
your state?

Tell us the states you are licensed in and which program you want. You get a straight answer on what we can supply before anyone gets on a phone.

Ask about your state