One agent per area.
Referred, never resold.
Looking for life insurance leads or final expense leads? The honest version of that product: one family’s details, resold across an agent panel until somebody closes. We don’t sell that. We build the consumer brands people go to when they start sorting out cover, and when a real enquiry passes our five published checks, it’s referred to exactly one agent in that area. If you hold the area, that’s you.
How a referral
reaches you
We build the brand
A consumer brand with its own name and reputation, the one people find when they start sorting out cover for themselves or a parent. It carries no agent branding, which is exactly why the recommendation lands.
They confirm it in writing
They tell us over SMS, in their own words, who the cover is for and when they want it in place, and they confirm no other agent is already working with them. You read their words, not our summary of a form.
The brand refers you
One name: yours. They know who’s calling and why, before the phone rings. Their details go to you and stay with you, referred once, never resold, never passed on to anyone else.
What a referral arrives with
- Their name and direct number
- Who the cover is for, in their own SMS words
- When they want it in place
- Confirmation no other agent is already working with them
- Consent on record
- Delivered in real time, referred once, never resold
What the brands
cover
Three cover markets, one model: the person comes to the brand, the brand refers the one agent who holds the area.
Life cover
Milestone-driven, the mortgage, the new baby, the birthday that made it real. Arranging cover for the first time, or replacing a policy that no longer fits, confirmed in their own words before any agent hears about them.
Final expense
Peace-of-mind mindset: families settling the conversation nobody wants while things are calm, not in a crisis. Handled with the care the subject demands, one agent, told the story once, no panel, no second call.
Protection
The breadwinner asking ‘what happens to this house if I can’t work?’ Income and family protection enquiries from people who asked the brand a question and want one professional to answer it, not ten voicemails.
Ideal for: independent life and final expense agents, and protection advisers, working their own patch, one per area, US or UK.
Five checks.
Every referral.
Every person passes five published checks before the handover. Fails one → not sent, not billed. Ask a lead vendor for theirs.
Straight answers
How is this different from buying shared insurance leads?
The usual product is a name resold across an agent panel and dialled by five agents in the first week. We’re the opposite mechanism. Our brands refer one agent, the person never sees a panel, never gets a second call from a stranger, and is expecting yours. Referred once, never resold.
Why only one agent per area?
Because the moment we send the same family to two of you, we’re a leads site with better fonts. One agent per area is what makes the recommendation real, the brand can say “talk to this person” and mean it. It also means we only do well when you can actually write the business. Scarcity isn’t the marketing; it’s the mechanism.
Can I take my area now?
Areas open one at a time, when the brand behind them is ready to send real people, we don’t hand over a patch we can’t feed. No insurance area opens until that’s true. If yours hasn’t been opened yet, you join the waitlist and hear first when it does. What we won’t do is squeeze in a “second agent” anywhere. That’s the product.
How does a referral reach me?
In real time, the moment the fifth check passes. You get their details and their own SMS words, who the cover is for and when they want it in place, and they know your name before the phone rings.
Is there a minimum commitment or a lock-in?
No retainer for referrals, no lock-in. Hold your area, take the handovers, pay only for referrals that passed all five checks. Stop writing the business, release the area, the waitlist hears first.
Is your area
still open?
One company per area, opened one at a time. If yours is held we tell you straight, and when it opens, the waiting list hears first.