From inquiry to a signed case.
A signed case means someone has chosen to retain the firm. It is the point where an inquiry becomes a client relationship, after the firm’s intake and acceptance process.
Mike supplied this result from the firm’s work with OptiMAX. No lead volume, campaign spend or conversion rate is stated here, so the figure should not be used to infer those measures.
Why Mike follows the outcome.
Mike wants to understand what happens after an inquiry is delivered. A form submission starts the process. Tracking signed cases shows whether that process is producing business for the firm.
That approach starts with understanding the matters a firm can take, the questions its intake team needs answered and what happens when the claimant is contacted.
What the result measures.
The reported outcome is 46 signed client engagements in a one-month period. It does not describe case wins, settlements, fees or collected revenue, and it is not a forecast for another firm.
Source: result supplied by Mike Oddoye on 31 October 2026. The firm’s name and calendar month are not published in this case study.