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Signed cases more than doubled, on the same spend

Personal injury firm, Charlotte, NC. Anonymised, partner-reported figures. Not audited by OptiMAX.

Partner report · Personal injury firm, Charlotte, NC

Anonymised, partner-reported figures. Not audited by OptiMAX.

Signed cases more than doubled, on the same spend

Before

  • TV, radio and aggregator leads. Each lead also went to 3 to 5 other firms.
  • They reached 30 to 40% of leads and signed 3 to 6% of those.
  • Cost per signed case kept climbing.

What changed

The firm moved to exclusive live inbound calls, screened on four intake questions: crash in the last 30 days, medical treatment, fault, and whether they already have an attorney.

After 90 days

  • 40 to 80 qualified calls a month
  • 15 to 25% of calls signing
  • Cost per signed case roughly halved
  • Monthly signed cases more than doubled, with no increase in spend
  • First signed cases inside three weeks

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