Published market figures put personal injury leads at about $30 to $600 per lead, live transfers higher, and signed cases around $2,000 to $3,200, per the agency and vendor sources below, checked 2 October 2026. The number that decides whether a source pays is your cost per signed case.
These are not our prices.OptiMAX sells exclusive personal injury calls and leads. Every figure here is another publisher’s, linked and dated, shown as market data.
Every row was re-read at its source on 2 October 2026. Figures we could not confirm at the source were left out. Most publishers sell marketing or leads themselves, so read each as that publisher’s claim, not a measured market rate.
A note on one source. Rankings.io publishes an average of $284 per lead and a 7% lead-to-case rate from its own dataset, and alongside them a cost per signed case of $468. Divide the first by the second and you get about $4,057 per signed case, so we show the two inputs and leave the $468 out. The same page puts shared leads at a 2% to 5% conversion rate and exclusive live transfers at about 20%.
The three prices are not comparable because each buys a different unit and leaves a different risk with your firm.
You buy: A form fill: name, number and answers. Your intake calls back.
Risk left with you: You carry contact rate and speed. A shared lead also carries the race with other firms.
Fits when: Your intake calls back within minutes, all day.
You buy: A claimant connected to your intake while still on the phone.
Risk left with you: Contact is solved. You carry the sign rate, so check what makes a call billable and hear the recording.
Fits when: Your intake answers live and signs on the first call.
You buy: A claimant who has already signed a retainer.
Risk left with you: The vendor carries contact and signing, so the price is highest. Check who signs the client and what your state bar allows.
Fits when: You want fixed cost per case and your bar allows the arrangement.
Choosing between vendors as well as models? Use the six tests in how to judge personal injury lead generation companies.
Cost per signed case = cost per lead ÷ (contact rate × sign rate). A low price per lead tells you nothing until you know how many of those people you reach and how many sign. Run one publisher’s own figures through it:
Our arithmetic on figures published by Rankings.io (18 May 2026). Conversion here means lead to signed case, so contact and sign rate are combined.
On those numbers the most expensive lead per unit is not the most expensive per case. Buyers on r/LawFirm say the same in their own words: judge vendors on cost per signed case, and track source, injury, liability and whether each lead signed. That is also how we ask to be judged: tell us your cost per signed case today and the pilot is measured against it.
Enter one month from one source. Your numbers only; we fill in nothing.
Cost per signed case
Fill in all four to see your cost per signed case.
Runs in your browser. Nothing you type is sent or stored. Cost per signed case = spend ÷ (leads × contact rate × sign rate).
To compare what you buy today against exclusive calls side by side, use the two-column calculator on personal injury leads for attorneys.
Want the MVA program specifically? Exclusive MVA calls for law firms.
Tell us your states, volume and what a signed case costs you today. That is the number a pilot is measured against, and price is agreed in writing before it starts.