The referral network · US & UK — our brands, your area, one buyer
Only pay for production that actually reaches you.
Exclusive inbound calls, real-time leads and booked appointments from consumer brands we own and run. Qualified against the five checks of The Referral Standard before they reach you, delivered to one buyer only. No retainers, no shared traffic, no aged lists.
60+verticals you can buy in
100%exclusive — never resold
90 secengaged buffer on calls
US + UKcoverage, state / county / postcode routing
Three ways to take referrals
Live inbound
Pay-per-call
Consumer intent meets your team instantly. When someone picks up the phone searching for your business, they're ready.
Consumer-initiated — no outbound dialing
90-second engaged buffer
Duds auto-credited and replaced
Call recording on our lines
Exclusive only
Pay-per-lead
Speed wins in lead follow-up. OptiMAX delivers exclusive form-fill leads from consumers actively researching your service category.
One buyer per lead — no ping trees
Real-time delivery to the contact you nominate
Consent records on every row
Replacement policy
Calendar-ready
Pay-per-appointment
Stop paying for no-shows. OptiMAX books confirmed appointments directly onto your calendar with verified consumer info, confirmed time, and genuine service intent.
Confirmed times, confirmed intent
Text-confirmed before it reaches you
Pay on show
Verticals we ring
Every vertical below is one you can open a buy box in. Tap one for the buy box. Filter by the market you buy in — 64 run in the US, 49 in the UK.
One buyer per call, always. Area exclusivity against committed volume.
Origin
Cold-data live transfers, aged lists
Consumer-initiated off our own ads
Compliance
Recycled consent
Live consent capture — TCPA (US), UK GDPR/PECR (UK)
Billing
Pay for clicks, hope for calls
Flat fee per qualified call, lead or shown appointment
Replacements
Credits after a fight
Auto-credit on duplicates, disconnects, out-of-criteria
Onboarding
Contracts, retainers, 30+ days
Live inside a week. No setup or monthly fees.
How it works
Tell us your buy box. Vertical, states / counties / postcodes, hours, daily caps, qualifying criteria. We map your filters into the routing.
We ring the right people. Our ads run under our own consumer brands. Every respondent passes a qualifying quiz before a call button or form ever appears.
You close. You pay on production. Calls bill past the 90-second engaged buffer, leads post in real time, appointments bill on show. Everything else is credited and replaced.
You never pay for our hours or our ad spend — a flat fee per qualified unit of production is the whole commercial model.
You stay in control
Routing
State-, county-, postcode- and day-parted routing on every campaign.
Caps
Daily caps so you never receive more than your team can answer. Pause anytime — never pay for calls you can't take.
Quality desk
Recordings available on request for calls, consent records on leads, dispute-light credits on anything out of criteria.
Scale
Ramp up as your team absorbs, scale down with notice. Buy in blocks; stop at any block boundary.
Straight answers
What qualifies as a billable call?
A call is billable once it connects to your team and runs past a 90-second engaged buffer. Calls that drop inside the buffer, don't meet your location or intent qualifiers, arrive as duplicates or reach you as a wrong number are automatically credited and replaced — they never appear on your invoice.
Can leads or calls be sold to multiple buyers?
No. Every lead, call, and appointment we deliver is exclusive to you. We do not practice ping trees, shared inventory, or resale. When a consumer contacts us or fills a form, their information is routed to one buyer only—you.
How quickly do leads arrive in my CRM?
In real time, as soon as the submission passes verification. We do not run Zapier, Make or native CRM connectors — delivery is to the email address and mobile number you nominate. If you need it somewhere else, tell us during onboarding and we will agree the method before anything goes live.
What if a lead or call doesn't match my criteria?
Every record we deliver has passed our qualifier checks before it reaches you. If a lead is clearly mismatch, fake, or duplicate, we replace it or credit the cost in full. Replacement standards are documented in your contract.
Are all leads TCPA-compliant?
Yes. Every lead, call, and appointment includes TCPA consent captured at the point of origin with timestamps, IP address, and publisher source. We keep the consent evidence on every record, and we can send you the recording of any specific call, for your compliance team's review.
Can I control the geography and timing of leads and calls?
Yes. You set your service territory (state, zip radius, or custom area), available hours, and daily volume cap. Calls and leads only route to your team if they match your geographic and time-of-day requirements.
What happens if a booked appointment doesn't show?
We rebook the prospect into your next available slot at no cost, or credit the appointment fee. Our confirmation process (phone + SMS + reminder) keeps no-show rates low, but when they do happen, you're protected.
How do I know which leads are working?
There is no self-serve dashboard. Every lead, call and appointment reaches you with its source, timing and consent record attached, and each invoice itemises what was billable and what was credited. Send us your outcomes and we tighten targeting from there.
Do you work with multiple verticals?
Yes. Our network supports home services (plumbing, roofing, HVAC, electrical, etc.), insurance (final expense, Medicare, ACA, life, auto, home), financial services, and legal. Ask us about your specific category.
What if I want to start small and scale up?
You can. We offer flexible daily volume caps and scale pricing. Start with a modest daily commitment and adjust as you see results. No long-term lock-in, just performance-based scaling.
How are calls routed if my team is busy?
Calls route to the next available agent on your team. If your entire team is busy and calls exceed your set capacity, overflow calls are either held in queue (if you enable it) or credited and offered back the next business day.
Can I see call recordings?
Calls on our lines are recorded. There is no self-serve recording library — ask us for a specific call and we will send you the recording, including anything you or your compliance team need to settle a dispute.
Tell us your vertical and your area.
Every call, lead and appointment goes to one buyer — always. Area exclusivity is available on top, against a committed monthly volume. Send your vertical, coverage area and daily capacity — we reply same-day with availability.